Cookie Policy
Cookie Policy
Last updated: 30 March 2026
Introduction
House of Vayne uses cookies and similar tracking technologies to enhance your browsing experience, analyse website usage, and deliver personalised content and advertising. This Cookie Policy explains what cookies are, how we use them, and your rights regarding their use.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or phone) when you visit a website. They are widely used to remember information about you and your preferences, improve website functionality, and measure user engagement.
Types of Cookies:
• Session Cookies: Temporary cookies deleted when you close your browser.
• Persistent Cookies: Remain on your device for a set period or until you delete them.
• First-Party Cookies: Set by House of Vayne (houseofvayne.co.uk).
• Third-Party Cookies: Set by external services integrated into our website.
2. Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled.
|
Cookie Name |
Purpose |
Provider |
Duration |
|
Shopify Session ID |
User session management |
Shopify |
Session |
|
Cart Data |
Shopping cart contents |
Shopify |
Session |
|
Checkout Token |
Secure checkout |
Shopify |
Session |
|
CSRF Token |
Security/fraud prevention |
Shopify |
Session |
Lawful Basis: Strictly necessary for website operation. No consent required under PECR.
Functional Cookies
These cookies enhance your experience by remembering your preferences and settings.
|
Cookie Name |
Purpose |
Provider |
Duration |
|
Language Preference |
Remember language choice |
House of Vayne |
1 year |
|
Recently Viewed Products |
Product recommendations |
Shopify |
Session |
|
Theme Preference |
Remember colour scheme choice |
House of Vayne |
1 year |
|
Recharge Portal Session |
Subscription customer portal access |
Recharge |
Session |
Lawful Basis: Consent (via cookie banner).
Analytics Cookies
These cookies help us understand how visitors use our website so we can improve functionality and content.
|
Cookie Name |
Purpose |
Provider |
Duration |
|
_ga |
User identification for analytics |
Google Analytics |
2 years |
|
_gid |
Session identification |
Google Analytics |
24 hours |
|
_gat |
Request throttling |
Google Analytics |
1 minute |
|
_gac_[property-id] |
Campaign tracking |
Google Analytics |
90 days |
Data collected is anonymised and used for aggregate reporting only.
Lawful Basis: Consent (via cookie banner).
More Information: Google Analytics Privacy Policy (policies.google.com/privacy)
Marketing and Advertising Cookies
These cookies are used to deliver personalised advertising and track campaign performance. They are set only with your explicit consent.
|
Cookie Name |
Purpose |
Provider |
Duration |
|
_fbp |
Meta Pixel identification |
Meta (Facebook) |
90 days |
|
_fbc |
Facebook conversion tracking |
Meta |
90 days |
|
Google Ads Cookie |
Google Ads conversion tracking |
|
90 days |
Lawful Basis: Explicit consent (via cookie banner).
More Information: Meta Privacy Policy (facebook.com/privacy/policy) and Google Ads Privacy Policy (policies.google.com/privacy)
Third-Party Application Cookies
These cookies are set by third-party applications integrated into our website.
|
Cookie Name |
Purpose |
Provider |
Duration |
|
Judge.me Session |
Review submission and display |
Judge.me |
Session |
|
Recharge Checkout |
Subscription checkout process |
Recharge |
Session |
Lawful Basis: Consent (via cookie banner) or strictly necessary for service delivery.
3. Cookie Consent and Banner
When you first visit our website, you will see a cookie consent banner. You can:
• Accept All: All cookies (functional, analytics, marketing) will be set.
• Accept Necessary Only: Only strictly necessary cookies will be set.
• Customise: Choose which categories of cookies to accept.
Your preferences are saved in a consent cookie and remembered on future visits.
Changing Your Preferences:
You can change your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of our website. You will see the consent banner again where you can update your choices.
Clearing cookies from your browser will reset your preferences and the consent banner will appear again on your next visit.
4. Third-Party Cookies
Our website integrates with third-party services that may set their own cookies:
• Shopify: E-commerce platform. See Shopify Privacy Policy.
• Google Analytics: Website analytics. See Google Analytics Privacy Policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Meta Pixel (Facebook): Advertising attribution. See Meta Privacy Policy. You can manage ad preferences in your Facebook settings.
• Google Ads: Conversion tracking. See Google Ads Privacy Policy.
• Recharge: Subscription management. See Recharge Privacy Policy.
• Judge.me: Product reviews. See Judge.me Privacy Policy.
5. Legal Basis for Cookie Use
Under the UK Privacy and Electronic Communications Regulations 2003 (PECR):
• Strictly Necessary Cookies: Do not require consent.
• Functional, Analytics, Marketing Cookies: Require your consent.
We obtain your consent via our cookie banner on your first visit. If you do not consent, only strictly necessary cookies will be set.
6. How to Manage Cookies in Your Browser
You can control cookies through your browser settings. Most browsers allow you to view and delete cookies, block cookies from specific sites, and disable cookies entirely (not recommended, as this may impair website functionality).
Browser settings help: Chrome (support.google.com/chrome), Firefox (support.mozilla.org), Safari (support.apple.com/safari), Edge (support.microsoft.com), Opera (help.opera.com).
Do Not Track: We do not currently respond to Do Not Track browser signals, as there is no industry standard for compliance.
7. Cookies and Your Rights
Under PECR and the UK GDPR, you have the right to:
• Refuse or withdraw consent to non-essential cookies
• Request information about cookies used on our website
• Ask us to delete cookies (via your browser settings or our Privacy Policy data subject rights process)
Refusing cookies will not prevent you from using our website, but some features may function less optimally.
8. International Data Transfers
Some third-party cookie providers (Google, Meta) process data outside the UK. Where data is transferred internationally, we ensure adequate safeguards are in place in accordance with UK GDPR requirements.
9. Cookie Retention and Deletion
Duration: Each cookie’s retention period is listed in the tables above. Session cookies are deleted when you close your browser.
Deletion: You can delete cookies at any time through your browser settings.
10. Changes to This Cookie Policy
We may update this Cookie Policy at any time. The “Last updated” date at the top of this page indicates when the policy was last revised. Continued use of our website constitutes your acceptance of any changes.
11. Contact Us
If you have questions about cookies or this Cookie Policy:
Email: privacy@houseofvayne.co.uk
Response Time: within 24 hours on business days.
For complaints about cookies or your privacy, you may contact the Information Commissioner’s Office (ICO):
ICO Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk